It’s everyone’s favourite time of year again. The sun is shining, beach days are calling, horses are racing, Santa is readying his sled, and… calendars are being printed in print rooms across Australia. Yes. Calendars. But we’re not talking about just any calendar here – we’re referring to quality creations customised with your business branding. And if you’re planning to throw some 2018 calendars into Santa’s sack then you need to get those printing orders in now!
Why are calendars a great gift idea?
Let us break it down for you. Giving your customers a gift at the end of the year is a sure-fire way to strengthen business relationships. Your clients will particularly love a calendar as a gift because it’s functional. They’ll actually use it – unlike those bottle openers that roll around in the cutlery drawer for seven years before anybody notices they exist. And this is the best bit: because people are using their calendars, they’re looking at your business branding Every. Single. Day. By giving one simple gift, your business receives exposure all year round. There’s no doubt about it: a custom calendar designed well, is a powerful marketing tool.
What pictures should I use?
This comes down to the nature of your business. If you sell products, then you can feature an image of a different product with each new month. If you sell services – the same thing goes – you can feature a picture of a different service with each new month. The key here is to always supply high quality images so that they appear crisp and vibrant when printed – avoid blurry photos at all costs! And above all – no matter what kind of imagery you decide to use – include your logo directly underneath so that it stands out and stays at the forefront of your customers’ minds.
What sort of text should I include?
We’ll say it again because it’s worth repeating: this calendar is a marketing tool. And the purpose of any marketing tool is to promote your business and provide an easy way for your customers to reach you. The pictures will showcase products and services (or just pretty imagery), so use text to supply contact details, websites, and social media links. We recommend this information appears on each page – either above or below your logo. That way, no matter what day your customers decide to get in touch, your details are easily accessible.
What calendar types are available?
There are so many styles and sizes on offer! Choose from Flat Wall Calendars, Desktop Calendars, Fridge Magnet Calendars, and more. You might want lots of room for images, in which case, only an A3 size will do. Or you might prefer to keep things simple, printing your logo and contact details onto a one-piece DL-sized fridge magnet calendar. It’s completely up to you.
Where do I start?
By reading this article, you’ve already made a start. The next step is to give us a call here at Kanga Print on 1300 550 680 to talk to one of our friendly team members, or fill out this online form for an instant quote. Whether you know exactly what you want down to the last detail, or this is your first foray into custom calendar printing, we are equipped to help you on your way.